Keywords: Market signals
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Journal Articles
Journal of Services Marketing (2020) 34 (4): 529–548.
Published: 01 May 2020
... of these effects is contingent upon consumers’ prior experience, type of service (i.e. search/experience) and the relevance of the signal. Research limitations/implications The study is limited to one industry (i.e. restaurants) and examines the effects of market signals on perceived quality and reputation...

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