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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (9): 18–26.
Published: 23 March 2022
... creation and matching) affect actors’ valuations and future actions. Originality/value The one-sided explanations of coordination in the existing literature reflect the dominance of the institutional theory. By contrast, the proposed agency-oriented perspective based on the integration of signaling...
