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Keywords: Memorable customer experience
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Journal Articles
Co-creating customer experiences in service ecosystems: a study in a tourist destination
Open Access
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (10): 1–16.
Published: 30 January 2024
... Aggregate service experience and memorable customer experience (MCE) in service ecosystems are determined by customer experiences at a dyadic level. Service experience at the ecosystem level is formed from ordinary experiences at the actor level, while MCE is formed from extraordinary experiences...
