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Keywords: Model of Goal-Directed Behavior
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 522–532.
Published: 14 September 2015
...Lisa Schuster; Judy Proudfoot; Judy Drennan Purpose – This paper aims to use the Model of Goal-Directed Behavior (MGB) to examine the factors affecting consumers’ continued use of emerging technology-based self-services (TBSSs) with credence qualities. Professional services, which traditionally...
