Keywords: Moderator
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Journal Articles
Journal of Services Marketing (2022) 36 (3): 364–378.
Published: 28 July 2021
... a moderator) in the association of CPV and subsequent consumer-behavior outcomes. Design/methodology/approach By conducting two studies spanning a broad range of services, this paper explores the relationship between CPV, CX, and WoM behavior through structural equation modeling. Findings The findings...

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