Skip to Main Content
Keywords: Mood
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Services Marketing (2019) 33 (5): 576–588.
Published: 28 August 2019
... performance outcomes. This effect is fully mediated through mood. However, this effect disappears in negative valenced service encounters. Originality/value This paper makes a unique contribution, by testing whether changing a small detail at the start of a service improves mood and, in turn, customers...

or Create an Account

Close Modal
Close Modal