... hotels. Marriott’s intentions were to position the new hotel in such a way that competitive draw would well outweigh possible cannibalization of the firm’s higher‐end products. Research project Conjoint analysis Marketing research Consumer attitudes Traffic Evaluation New product...

... Financial institutions New product development Performance measurement Service quality A second aspect of measuring new product success is the assessment of quality. Twenty‐one measures were examined for their effectiveness in determining product quality levels (Tables III and IV. The frequency...

... suggests that, for successful new services, development activities were conducted with a higher level of frequency than those reported for unsuccessful new services. © MCB UP Limited 1994 Banking Building societies Financial services Marketing New product development Success...

... innovativeness in our large corporations. 20 © MCB UP Limited 1991 Innovation New product development New technology USA Note: This paper was subsequently published in Journal of Consumer Marketing, Volume 9 Number 2, 1992 and Journal of Business & Industrial Marketing, Volume 7 Number...

... and marketing in the new product development environment. Offers managerial recommendations for increased cooperation and communications between the marketing and R&D functions. Presents an agenda for further research. © MCB UP Limited 1991 Internal marketing New product development R&D...

... similar systems to take advantage of market opportunities and to meet competitive challenges. Rather than reinventing the process, service managers can benefit from the vast experience gained by consumer goods companies. Their many years of new product development are reflected in the literature on new...