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Keywords: Online travel services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (5): 529–540.
Published: 08 August 2016
... Online travel services Effective brand management requires taking a long-term view of marketing decisions and recognizing that any changes in the supporting marketing program for a brand may, by changing consumer knowledge, affect the success of future marketing programs (Keller, 2008 , p. 582...
