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Keywords: P2P
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Journal Articles
Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–14.
Published: 20 January 2026
...Abhishek Ojha; Deepak S. Kumar Purpose Peer-to-peer (P2P) service platforms often face challenges in aligning customer experience with their brand promises due to the influence of independent service providers. Customer experiences with individual service providers spill over to the evaluation...
