...Thuy Linh Nguyen; Ta Quynh Anh Vu; Cong Duc Tran Purpose This study aims to investigate how perceived quality and reputation shape customer-based brand equity ( CBBE ), which in turn affects students’ trust, satisfaction and commitment within higher education institutions (HEIs). It also examines...

...Anjala S. Krishen; Orie Berezan; Shaurya Agarwal; Brian Robison Purpose This study aims to explore the anticipated emotions of consumers and their anticipated perceived quality (PQ) of an exhibit, event or service that they are waiting to attend. Design/methodology/approach The study consists...

.../approach Using a self‐administered survey (n=385), this study tests the proposed model, including six latent constructs: brand credibility, perceived quality, perceived risk, information costs saved, perceived value for money, and purchase intention. Findings The results indicate that brand...