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1-4 of 4
Keywords: Performance measurement
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (3): 295–311.
Published: 01 June 2003
..., theoretical and managerial implications of the findings of this study are discussed. © MCB UP Limited 2003 Internet Perception Service delivery Performance measurement Health service Retailing Service encounters Traditionally, service encounters have been characterised as low...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (2): 158–179.
Published: 01 April 2002
... the actors in a service encounter. Dyadic service encounters © MCB UP Limited 2002 Service quality Networks Performance measurement Marketing scholars have acknowledged the importance of service quality in developing business relationships and managing product offers...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (2): 171–186.
Published: 01 April 1999
... and suggestions for future research are provided © MCB UP Limited 1999 Customer satisfaction Higher education Performance measurement Service quality Services marketing Intense competition forces companies to adopt a marketing orientation in order to differentiate their offerings from those...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1996) 10 (6): 6–17.
Published: 01 December 1996
....) © MCB UP Limited 1996 Benchmarking Customer satisfaction Financial institutions New product development Performance measurement Service quality The development, launch and sale of new financial services is inherently risky. Not only is it difficult to adhere to a prescribed...
