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Keywords: Performance measurement
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Journal Articles
Journal Articles
Journal of Services Marketing (2002) 16 (2): 158–179.
Published: 01 April 2002
... Service quality Networks Performance measurement Marketing scholars have acknowledged the importance of service quality in developing business relationships and managing product offers to the marketplace. The concept of service quality has gained increased interest in literature during the last...
Journal Articles
Journal Articles
Journal of Services Marketing (1996) 10 (6): 6–17.
Published: 01 December 1996
... Financial institutions New product development Performance measurement Service quality A second aspect of measuring new product success is the assessment of quality. Twenty‐one measures were examined for their effectiveness in determining product quality levels (Tables III and IV. The frequency...

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