... orientation Perspective taking Extraversion Involvement Co-creation Experimental design Co-production Customer participation Service dominant logic (SDL) This study offers a foundation for some of the central claims about VCC and encourages a precise understanding of the impact of individual...

... Service Empathy Helping behavior Well-being Service encounters Perspective taking Caring Frontline service employees Customer care Dysfunctional customers Emphatic concern Let me hold the door for you. I may have never walked in your shoes, but I can see your soles are worn, your...

... to investigate the theoretical model. Findings Results showed that perspective taking and emotional sensitivity mediate the positive effect of customer orientation on deep acting. Furthermore, the influence of emotional sensitivity on deep acting is positive when DCB is less severe, but becomes non...