Keywords: Practice-based approach
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Journal Articles
Journal of Services Marketing (2015) 29 (6-7): 430–435.
Published: 14 September 2015
...Janet R. McColl-Kennedy; Anders Gustafsson; Elina Jaakkola; Phil Klaus; Zoe Jane Radnor; Helen Perks; Margareta Friman Purpose – The purpose of this paper is to provide directions for future research on: broadening the role of customers in customer experience; taking a practice-based approach...

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