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Keywords: Promotional coupons
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (1): 59–72.
Published: 01 February 1999
..., the positive impact was negated by negative impacts on service quality expectations and perceived purchase risk. Further results and implications of the study for professional services are addressed. © MCB UP Limited 1999 Consumer behaviour Consumer’s risk Dentists Promotional coupons...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1998) 12 (4): 312–326.
Published: 01 August 1998
...”, coupled with the repeated brand exposure opportunities afforded by imprinted items, can exert a considerable impact on purchase behavior. © MCB UP Limited 1998 Advertising Consumer behaviour Customer loyalty Pricing Promotion Promotional coupons Most published research...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1989) 3 (4): 49–59.
Published: 01 April 1989
..., pp. 10-22. 59 © MCB UP Limited 1989 Airlines Competitive strategy Pricing strategy Promotional coupons Promotion ...
