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Keywords: Psychometric testing
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1996) 10 (6): 45–61.
Published: 01 December 1996
... 1996 Psychometric testing Service quality Services research to date has focussed mainly on service encounters of relatively short duration, such as those in travel agencies, banking, insurance, dry cleaning, pest control, fast‐food restaurants, and public utilities (see Bitner, 1990...
