Keywords: Qualitative
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Journal Articles
Journal of Services Marketing (2026) 40 (3): 412–426.
Published: 18 December 2025
... and feelings about privacy, and what has changed over a decade. Design/methodology/approach This study used the Zaltman Metaphor Elicitation Technique ( ZMET ) to conduct qualitative interviews in 2008 and 2019 and identified the deep metaphors revealing consumers’ thoughts and feelings about their privacy...
Includes: Supplementary data
Journal Articles
Journal of Services Marketing (2023) 37 (6): 788–797.
Published: 06 June 2023
... quasi-experimental design or paired interviews, as used in this study. Furthermore, the understanding of the impact of mobile social media use on engagement with a physical service environment has received very little attention in the academic literature. Absorption Design Engagement Qualitative...
Journal Articles
Journal of Services Marketing (2016) 30 (4): 427–436.
Published: 11 July 2016
... © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Gerard Ryan is the corresponding author and can be contacted at: gerard.ryan@urv.cat Qualitative Culture Waiting Time orientation Waiting in services is a problem because...

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