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1-3 of 3
Keywords: Recruitment
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Journal Articles
The role of disqualification factors and double counting in estimating the market potential for consumer services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2008) 22 (6): 479–491.
Published: 12 September 2008
... of double counting disqualified individuals. The unique challenges involved in arriving at market potential estimates for consumer services are illustrated using the United States Army's estimate of its market potential for recruits. The results of this investigation are contrasted with previous Army...
Journal Articles
Tipping and its alternatives: business considerations and directions for research
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2008) 22 (4): 328–336.
Published: 04 July 2008
.... This paper addresses these voids by providing and discussing a comprehensive list of the pros and cons of tipping and its alternatives from a business perspective. © Emerald Group Publishing Limited 2008 Money Employee attitudes Recruitment Incentives (psychology) An executive summary...
Journal Articles
Adapting geodemographic information to army recruiting: the case of identifying and enlisting Private Ryan
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2001) 15 (3): 186–210.
Published: 01 June 2001
...David J. Faulds; Stephan F. Gohmann The primary objective of this research was to develop a segmentation model for the United States Army Recruiting Command Headquarters (USAREC), located at Fort Knox, Kentucky. The segmentation model was based on the MicroVision geodemographic system, developed...
