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Keywords: Regret aversion bias
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (4): 519–534.
Published: 23 January 2026
... towards BNPL purchases DOI PMT Net valence theory Regret aversion bias fsQCA PLS-SEM The buy-now-pay-later (BNPL) market was estimated to be worth US$30.38bn in 2023 and is expected to increase at a compound annual growth rate of 20.7% from 2024 to 2032, from US$37.19bn to US$167.58bn...
