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Keywords: Relational
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Journal Articles
Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–14.
Published: 20 January 2026
... the overall customer experience. Sharing economy Peer-to-peer P2P Platform brand Free-riding Spillover Differential positioning Relational Elaborational Corresponding author Deepak S. Kumar deepaksk@iimk.ac.in 21 03 2025 21 07 2025 17 10 2025 16 12 2025 17 12...
