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Keywords: Relational costs
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (4): 294–308.
Published: 05 July 2011
...: the exploration of additional types of benefits and the segmentation of customers according to these benefits. Relational benefits Relational costs Segmentation Relationship marketing Banking Customer relationship management An executive summary for managers and executive readers can be found...
