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Keywords: Relationship benefits
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (2): 131–141.
Published: 10 April 2017
...Maria-Eugenia Ruiz-Molina; Irene Gil-Saura; David Servera-Francés Purpose This work aims to attempt an in-depth study of the link between relationship benefits and store loyalty, examining the moderating role of the retailer’s degree of innovation in these relations. Design/methodology/approach...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (1): 48–62.
Published: 13 February 2017
.... This study offers initial insight into why customers would stay in peer-to-peer relationships in the sharing economy, and suggests how to strengthen relationships between customers and peer service providers. Relationship marketing Customer loyalty Commitment Relationship benefits Sharing-economy...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (4): 273–281.
Published: 05 July 2011
... assessment of the role of relationship benefits and maintenance in creating committed customers. Tracey S. Dagger can be contacted at: t.dagger@business.uq.edu.au © Emerald Group Publishing Limited 2011 Relationship marketing Commitment Relationship benefits Customer relationship...
