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Keywords: Relationship innovation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (2): 131–141.
Published: 10 April 2017
.... In recent years, attention has been paid to the concept of “relationship innovation” or “relationship-based innovation”. However, there is no consensus on the content and dimensionality of this construct. Most research on innovation in services has focused on development of a new service (Carlborg...
