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Keywords: Relevance theory
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (4): 529–548.
Published: 01 May 2020
...Tim Jones; Susan E. Myrden; Peter Dacin Purpose The purpose of this study is to examine the consumer-side effects of “under new management” (UNM) signs. The authors integrate cue-utilization theory and relevance theory to guide hypotheses about the conditions under which these signs...
