Keywords: Retailing innovation
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Journal Articles
Journal of Services Marketing (2017) 31 (2): 131–141.
Published: 10 April 2017
... that contribute to enhance the customer experience at the point of sale without neglecting the social dimension to increase the benefits of trust and ultimately, customer loyalty. Originality/value The paper provides an in-depth examination of the retail innovation variable which is scarcely analysed...

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