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Keywords: Return policy
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (5): 621–633.
Published: 24 April 2020
...Md Rokonuzzaman; Atmadeep Mukherjee; Pramod Iyer; Amaradri Mukherjee Purpose Return policies are major risk-allaying cues for customers, yet they are a critical cost/lost-sales for retailers. Despite their importance in the retailing industry, few studies have examined the interplay of return...
