Keywords: Role enactment
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Journal Articles
Journal of Services Marketing (2019) 33 (2): 245–254.
Published: 08 April 2019
... encourage, support and advance technology mediation in services across different groups or audiences in their organization (e.g. service delivery level, peer-to-peer level, organizational level). In the rest of this paper, we first provide an overview of the conceptual underpinnings of role enactment...

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