Keywords: Role readiness
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Journal Articles
Journal of Services Marketing (2019) 33 (6): 687–701.
Published: 14 August 2019
... on their subjective experiences of health literacy. An iterative hermeneutic approach was used to analyse the textual data linking it with existing theory. Findings Data analysis identified patients’ and HSPs’ health service literacy roles and corresponding role readiness dimensions. Four propositions...

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