...-Dominant (S-D) logic, two experimental studies with US retail FLEs test how guardianship policy type, pay incentives and customer relationship strength shape policy fairness perceptions. Study 1 uses a 2 × 2 design to examine policy type and compensation. Study 2 introduces relationship strength...

... understanding of them. In so doing, it paves the way for renewed conceptualizations of service ecosystems. Value co-creation Value co-destruction Loosely coupled systems Institutions Resource integration S-D logic Co-creation Service ecosystem Service dominant logic (SDL) All over the world...

... of this paper is to explore their theoretical interface that remains nebulous to date. Design/methodology/approach Building on a literature synthesis, the authors develop an S-D logic-informed “hamburger” model of service innovation that depicts the service innovation process, and its ensuing outcomes...

... in franchising is created differently depending on whether the franchisees are incumbent or prospective. Laura Lucia-Palacios can be contacted at: llucia@unizar.es Two theoretical approaches are used to build our arguments and our subsequent hypotheses: the S-D logic and signaling theories. Borrowed from...