Keywords: SMEs
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Journal Articles
Journal of Services Marketing (2023) 37 (4): 446–463.
Published: 15 April 2022
... small- and medium-sized (SME) hotels in Vietnam. Findings The findings showed that ethical leadership has direct and indirect effects on service innovative behavior, while entrepreneurial leadership only influences service innovative behavior via intrinsic motivation. In addition, trust in leader...
Journal Articles

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