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Keywords: Screening
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (9): 18–26.
Published: 23 March 2022
... perspective on how actors coordinate for value. Design/methodology/approach Drawing on the established concepts of signaling and screening theory, this paper adopts a service marketing perspective to explore how independent heterogeneous actors coordinate for value creation at the individual level...
