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Keywords: Search/experience services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (4): 529–548.
Published: 01 May 2020
... utilization theory Relevance theory Search/experience services Spence (1974) defines a signal or market cue, as an activity or attribute that, by design or accident, alters the beliefs or conveys information to others. They are a form of credible communication that transmits information from...
