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Keywords: Security
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Journal Articles
SafeCX: a framework for safe customer experience in omnichannel retailing
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (4): 499–529.
Published: 01 February 2022
...Syed Mahmudur Rahman; Jamie Carlson; Noman H. Chowdhury Purpose The experience of safety as perceived by customers is a central issue in retailing, and its importance has increased because of the pandemic. Substantial literature exists addressing different factors related to safety/security...
