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Keywords: Self efficacy
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Journal Articles
Journal of Services Marketing (2012) 26 (5): 332–341.
Published: 27 July 2012
... ES, which suggests that the relationship between ES and CS is unilateral rather than bilateral. The findings also demonstrate that the dispositional variables (i.e. self efficacy, cooperative orientation) moderate the impact of ES on CS. Research limitations/implications This study provided...

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