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Keywords: Self-Determination theory
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Journal Articles
The role of gamification in enhancing consumer engagement at expositions through self-determination theory
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (5): 551–568.
Published: 13 May 2025
...Hsiaoping Yeh; Tsung-Sheng Chang; Yu-Hsin Li Purpose This study aims to investigate the role of gamification in enhancing user engagement and behavioral intentions in tourism expositions. By integrating self-determination theory (SDT) with gamification concepts, the research seeks to understand...
Journal Articles
Do we need harsh punishment? The effect of coercive power in collaborative consumption services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (2): 112–137.
Published: 20 January 2025
... perceived coercive power of service providers and consumer’s reason-based trust. Originality/value To the best of the authors knowledge, the current research is the first of its kind. It has justifiably and logically applied self-determination theory and a slippery slope framework in a single context...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (9): 27–40.
Published: 26 April 2022
... environment and its systems of control, it has been argued that understanding their behavior depends on understanding their motivation. Self-determination theory provides a theoretical framework for developing practices, structures, and policies to promote high-quality performance (Deci et al., 2017...
Journal Articles
Improving service employee work affect: the transformative potential of work design
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (1): 71–81.
Published: 04 February 2014
...Steven W. Rayburn Purpose – The purpose of this article is to employ Self-Determination Theory to explain the mediated impact of work design – empowerment and serial and investiture socialization – on employee work affect. The theory proposes fulfilment of three psychological needs – autonomy...
Journal Articles
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (3): 183–194.
Published: 24 May 2013
... on customers' perceived programme value and subsequent loyalty. Design/methodology/approach – The research uses self-determination theory (SDT) and purchase orientations to classify types of rewards in terms of their effect on perceived programme value and loyalty. Scales are developed through...
