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Keywords: Self-Determination theory
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Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (2): 112–137.
Published: 20 January 2025
... perceived coercive power of service providers and consumer’s reason-based trust. Originality/value To the best of the authors knowledge, the current research is the first of its kind. It has justifiably and logically applied self-determination theory and a slippery slope framework in a single context...
Journal Articles
Journal of Services Marketing (2022) 36 (9): 27–40.
Published: 26 April 2022
... environment and its systems of control, it has been argued that understanding their behavior depends on understanding their motivation. Self-determination theory provides a theoretical framework for developing practices, structures, and policies to promote high-quality performance (Deci et al., 2017...
Journal Articles
Journal of Services Marketing (2014) 28 (1): 71–81.
Published: 04 February 2014
...Steven W. Rayburn Purpose – The purpose of this article is to employ Self-Determination Theory to explain the mediated impact of work design – empowerment and serial and investiture socialization – on employee work affect. The theory proposes fulfilment of three psychological needs – autonomy...
Journal Articles
Journal of Services Marketing (2013) 27 (3): 183–194.
Published: 24 May 2013
... on customers' perceived programme value and subsequent loyalty. Design/methodology/approach – The research uses self-determination theory (SDT) and purchase orientations to classify types of rewards in terms of their effect on perceived programme value and loyalty. Scales are developed through...

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