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Keywords: Service arts
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 613–621.
Published: 14 September 2015
... to a nascent body of research on how to effectively disseminate research findings to a broader audience through adopting a service arts perspective and presents an interpretive view of quantitative research never seen before in the pages of this journal. In this paper, we demonstrate the process of producing...
Journal Articles
Aidan Daly, Steve Baron, Michael J. Dorsch, Raymond P. Fisk, Stephen J. Grove, Kim Harris, Richard Harris
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (7): 580–594.
Published: 07 October 2014
... at: j.s.baron@liverpool.ac.uk © Emerald Group Publishing Limited 2014 Academician-practitioner divide Knowledge dissemination Service arts Service theater An executive summary for managers and executive readers can be found at the end of this issue. These four aspects of service...
