Keywords: Service dominant logic (SDL)
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2021) 35 (4): 442–452.
Published: 22 December 2020
... theory to conceptualise six drivers of employee motivation to facilitate value co-creation within three-goal frames that leads to in-role and extra-role job performance. Qualitative research Employee Co-creation Service dominant logic (SDL) Transcripts of interviews and field notes went...
Journal Articles
Journal of Services Marketing (2021) 35 (3): 349–366.
Published: 18 December 2020
... is to provide an in-depth understanding of actor engagement (AE) on social media by proposing a holistic and integrative conceptual framework. Based on a sample of 118 articles, the paper draws on the service-dominant logic (SDL)-based service ecosystem perspective combined with the tenets of relational...
Journal Articles
Journal of Services Marketing (2021) 35 (2): 169–181.
Published: 08 December 2020
.... Value co-creation Customer co-creation Company dynamic capabilities Service innovation Post-communist Poland Co-creation Service strategy Structural equation modeling Co-production Service dominant logic (SDL) The purpose of this paper is to test what kind of value co-creation-related...
Journal Articles
Journal of Services Marketing (2020) 34 (3): 299–316.
Published: 01 May 2020
...Olivier Furrer; Jie Yu Kerguignas; Cécile Delcourt; Dwayne D. Gremler Emotion Service innovation Content analysis Technology adoption Ecosystems Service dominant logic (SDL) Any academic discipline should periodically reflect on its past, assess its boundaries and think about its...
Journal Articles
Journal of Services Marketing (2020) 34 (3): 399–413.
Published: 07 April 2020
... integration S-D logic Co-creation Service ecosystem Service dominant logic (SDL) All over the world, service ecosystems emerge and develop, made of interdependent networks of multiple interconnected actors who interact directly or indirectly (Ng and Wakenshaw, 2018). This rise has prompted...
Journal Articles
Journal of Services Marketing (2020) 34 (2): 117–135.
Published: 19 December 2019
..., 2012 ; Roberts and Alpert, 2010). Justice Engagement Service dominant logic (SDL) Negative customer engagement Customer disengagement Negative disconfirmation Generally defined as a customer’s investment of resources into a service brand interaction, customer engagement has received...
Journal Articles
Journal of Services Marketing (2019) 33 (7): 904–920.
Published: 04 December 2019
... orientation Perspective taking Extraversion Involvement Co-creation Experimental design Co-production Customer participation Service dominant logic (SDL) The service-dominant logic (SDL) of marketing describes individual customers as providers of operant resources in their interaction...
Journal Articles
Journal of Services Marketing (2019) 33 (4): 502–506.
Published: 15 July 2019
... of service for customers and users using them. This paper represents an original attempt to illustrate that. Customer value Innovation Service co-creation Service dominant logic (SDL) In this way, developing and implementing future service technologies always implies a balancing act...
Journal Articles
Journal of Services Marketing (2018) 32 (6): 739–754.
Published: 12 September 2018
... to be identified by both service providers and retailers. Resource integration Service dominant logic (SDL) Prosumption Mid-range theory Transaction cost analysis In his 1980 novel The Third Wave, Toffler defined a prosumer as an individual who acts as both producer and consumer (i.e. a do...
Journal Articles
Journal of Services Marketing (2016) 30 (3): 261–265.
Published: 09 May 2016
... marketing’s theory base towards a Service Dominant Logic (SDL). In addition, service marketing pioneer Christian Gronroos and others have added to the interest in value research through their efforts to identify a service-oriented dominant logic; specifically, in developing what they refer to as the Service...

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