...Ori Grossman; Matti Rachamim Purpose Research in service environments has primarily examined how specific musical elements, such as tempo, rhythm and complexity, influence customer experiences. However, less attention has been given to how classical musical style, categorized by composition period...

... of research studies on biomorphic service environment designs, with desirable implications for services marketing and services operations functions. Deepak S. Kumar can be contacted at: deepaksk@iimk.ac.in 21 10 2019 22 02 2020 15 04 2020 26 05 2020 27 06 2020 17 07 2020...