..., NGOs and policymakers designing inclusive services. Originality/value This paper advances TSR by shifting attention from formal service design to lived micro-practices. It introduces dignity as a central dimension of customer experience, providing novel insights into service inclusion...

... the world. Disability Service inclusion Accessibility Servicescape Co-creation Transformative service research Figure 1 Bathroom and a mirror Source: Author’s own work A bathroom scene showing a chrome faucet and a soap dispenser, with a reflection of a person seen in the mirror...

...Nicholas Grech; Dominique A. Greer; Rebekah Russell-Bennett Purpose Service inclusion empowers customers to self-determine their life and future. Using the motivation-opportunity-ability framework and a strengths-based approach to vulnerability, this study aims to examine the lived experience...

... engagement Service ecosystem Service inclusion Branding is an increasing focus of healthcare marketing in the USA, aimed at creating a recognizable identity for an organization or service line. The rise of consumerism in healthcare has heightened the emphasis on branding (Pace et al., 2020...

... on the retailing mix elements of the local supermarkets was adopted for the empirical investigation. The results show that the WFP’s Dalili TSI increases service inclusion of refugees by facilitating their access to the essential food services easier and at affordable prices and helps them integrate...

...Maheen Iqbal Awan; Amjad Shamim; Muhammad Shoaib Saleem; Shahbaz Shabbir Gill Purpose The purpose of this study is to develop a scale for measuring service inclusion for tourists with disabilities in tourism and hospitality services. Transformative service research serves as the basis...

... is lacking. The study analyses secondary customers’ needs and their relationship to primary customers’ needs to enhance well-being in customer entities. The service inclusion lens is used to understand customers’ experiences of vulnerability. Design/methodology/approach The study uses an exploratory...

... are increasingly fragile. By examining a faith-based service in sub-Saharan Africa, this paper provides a holistic framework conceptualizing pillars, processes, agency and outcomes to extend Fisk et al.’s (2018) service inclusion pillars and to better understand the shaping of service delivery...

... the elderly service inclusion and well-being. A qualitative methodology is used to identify challenges, value co-creation behaviors and well-being outcomes of elderly individuals and their family members when using Internet services. The data collection method involved 24 in-depth interviews...

... care Charities and nonprofits Cancer resource centers Social support Cancer Service inclusion Underserved populations Male patients The proliferation of cancer resource centers (CRC) in the past decade has filled a void for many patients and families going through a cancer diagnosis...