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Keywords: Service providers
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–17.
Published: 24 February 2026
.... Corresponding author Nimra Khan phd23016@iiml.ac.in 28 02 2025 12 09 2025 14 01 2026 28 01 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Decent work Fairwork Gig economy Ride-hailing Service providers Platform...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (4): 535–558.
Published: 23 January 2026
.... Specifically, this study aims to examine the mediating effects of perceived effort, self-efficacy and outcome expectancy on the relationship between underdog positioning and consumer responses to individual service providers. Design/methodology/approach Two experimental studies were conducted, manipulating...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (2): 245–254.
Published: 08 April 2019
...Athanasia Daskalopoulou; Kathy Keeling; Rowan Pritchard Jones Purpose Service research holds that as services become more technology dominated, new service provider roles emerge. On a conceptual level, the potential impact of different roles has been discussed with regard to service provider...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (7): 484–496.
Published: 05 October 2012
... experience in two service settings in South Africa may provide the foundation for further research and replication in other countries. Furthermore, the results can aid in refining and extending service providers' efforts of managing critical incidents in different service settings in airline and hospital...
