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Keywords: Service theater
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Journal Articles
Aidan Daly, Steve Baron, Michael J. Dorsch, Raymond P. Fisk, Stephen J. Grove, Kim Harris, Richard Harris
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (7): 580–594.
Published: 07 October 2014
... of these requirements can render written dissemination by journal papers relatively ineffective in reaching and engaging practitioners. Research limitations/implications – Findings are based on one case study: a seminar delivered to practitioners on “service theater”. Practical implications – In addition...
