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Keywords: Service thinking
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (7): 787–799.
Published: 27 May 2025
... 2025 28 04 2025 29 04 2025 Artificial intelligence (AI) Dynamic measurement scales Contextual adaptation Marketing measurement Measurement invariance Service design Quantitative research Marketing research Service thinking Inequalities (SDG 10) Marketing measurement...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (2): 238–246.
Published: 18 December 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainable Development Goals (SDGs) Collaborative economy Service thinking “At this time, all of humanity depends on all of humanity. In a globalized, digitized, hyperconnected world, we have become one system...
