Keywords: Supermarkets
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Journal Articles
Journal Articles
Journal of Services Marketing (2010) 24 (4): 283–293.
Published: 06 July 2010
...Hokey Min Purpose As the household budget tightens in uncertain economic times, many grocery shoppers are constantly looking for the best deal in town. To attract and retain these savvy shoppers, a supermarket should understand what they value most and how they comparison‐shop. With this in mind...
Journal Articles
Journal of Services Marketing (1996) 10 (2): 26–41.
Published: 01 April 1996
...J. Duncan Herrington Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a traditional service environment: a supermarket. Finds that musical preference influenced both the amount of time and money shoppers spent in the service...
Journal Articles
Journal of Services Marketing (1995) 9 (5): 20–29.
Published: 01 December 1995
... independent variables (shorter than expected versus longer than expected waits;store versus nonstore variables; stable versus unstable events) in a field setting. Participants were presented with one of eight written scenarios in a supermarket setting and an accompanying video which depicted the written...

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