... Customer satisfaction Consumer behaviour Technology led strategy An executive summary for managers can be found at the end of this article. As markets become more dynamic, organizations are trying to better compete by improving their services and suggesting new or alternative services...

... of many of the barriers to entry. This paper focuses on the determinants influencing the diffusion and export of e‐services across borders. The paper also presents strategic challenges, followed by implications for service providers. Communication Technology led strategy Services Electronic commerce...