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Keywords: Transformative ethnography
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Journal Articles
Guest editorial: The Triple-A framework for serving humanity with service research
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (7): 865–872.
Published: 05 August 2022
... or study one without considering others. Service research TSR Authentic Advancing Applicable Ethical research Triangulation Transformative ethnography Transformative netnography Theory triangulation refers to using more than one theoretical lens or framework to formulate...
