...Nguyen-Hau Le; My-Quyen Thi Mai; Tram-Anh Pham Purpose Mindfulness, while being suggested as an important psychological cognitive capability of customers, has received insufficient attention in studies of transformative services characterized by challenging cocreation behaviors. It is unclear...

... 26 02 2022 08 06 2022 26 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Customer service co-creation literacy Value co-creation Customer value Social support Interaction behavior Transformative service Health care...

... programs are uniquely designed to address the status of unemployed and uneducated young men and women who are disconnected from work and education. This study, on YouthBuild Las Vegas (YBLV), aims to fill the call for more research on transformative service research, specifically related to education...

...Nichola Robertson; Yelena Tsarenko; Michael Jay Polonsky; Lisa McQuilken Purpose The purpose of this paper is to empirically examine the factors driving and mitigating the experienced vulnerabilities of women undergoing the transformative service of in-vitro fertilisation (IVF), and how...

... manifestation of the same entrepreneurial drive witnessed elsewhere. Qualitative research Base of the pyramid Well-being Subsistence marketplaces Transformative entrepreneurship Street vending Transformative service Street vending as an economic activity is relatively well understood...

... was tested using structural equation modelling. Findings The results imply that compliance with the guidelines and social support are two value co-creation activities that can influence the well-being outcomes of transformative services (i.e. perceived behavioral control and satisfaction with one’s...

...Lilliemay Cheung; Janet R. McColl-Kennedy Purpose – The purpose of this paper is to introduce a transformative service logic-based framework designed to help researchers and practitioners better understand resource integration in liminal periods. Design/methodology/approach – Using...