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Keywords: Triangulation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (7): 865–872.
Published: 05 August 2022
... trivial topics” (Berger, 2002). They should investigate and answer important questions that help reduce human suffering and improve individual and societal well-being. Service research TSR Authentic Advancing Applicable Ethical research Triangulation Transformative ethnography Transformative...
