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Keywords: UTAUT
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 808–823.
Published: 17 March 2026
... Elderly consumers Digital services Online shopping TSR Value co-creation UTAUT Latin America Chile The COVID-19 pandemic accelerated the shift to people resorting to a digital or online lifestyle, spreading a computer-based culture across all age groups (Hantrais et al., 2020...
