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Keywords: Unregulated markets
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 188–200.
Published: 28 November 2025
... service transformation. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sustainable development goals (SDGs) Transformative services Unregulated markets Vulnerable consumers Service provision continuum Transformative service research...
