... identifies the value co-creation practices (VCPs) underpinning both the circular Refill service and the linear service it replaces, detailing their transformation in the shift from linear to circular. This transition is driven by changes in the elements that organise practices – procedures, understandings...

...Tiina Tuominen; Bo Edvardsson; Javier Reynoso Purpose This study aims to understand and explain how institutional change occurs at the level of value co-creation practices in service ecosystems. Despite the centrality of collective practices to the service ecosystems perspective, theoretically...