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Keywords: WOM
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (6): 769–783.
Published: 18 August 2020
... firm outcomes, such as customer loyalty, word-of-mouth (WOM) communication or retailer equity. Design/methodology/approach A conceptual model was developed, and data was collected through an online survey from 866 customers of a large supermarket chain in Chile. Hypotheses were tested...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (6): 601–614.
Published: 12 September 2016
...Sonia San-Martín; Jana Prodanova; Blanca López Catalán Shopping experience, control over the process, group influence and satisfaction with mobile purchasing affect subsequent WOM shopping recommendations by innovative and pioneer mobile shoppers. Besides, entertainment, group influence...
